Babes, are you looking to theme your Instagram feed? I’ve experienced first hand that having a theme going on your Instagram feed can help gain followers and promote engagement. Sometimes it takes a little bit of creative juice to get a theme going but I’ve collated some tips for you that I know will help if you’re looking to build a theme for your Instagram feed!
Some of you may disagree with me when I say that incorporating a theme can help you gain followers and promote engagement. Some people I’ve spoken to think having a theme is plain boring. And that’s totally ok! I strongly recommend you don’t waste your time reading this article (unless you’re here to change your mind). If you’re a blogger, female biz owner, or influencer who wants to theme your Instagram feed, THIS is for you!
What Will Prompt Me To Follow You? Theme Your Instagram Feed!
When I’m scrolling through my feed on IG and I come across a gorgeous eye-catching image, I’ll usually head over to the person’s profile and have a stalk (in the most non-creepy way possible). The first 9 photos in your feed acts as your book cover. If I can see there is a consistent theme in those first 9 photos, you’ve got my attention to keep scrolling down in your feed. And if you’ve got a theme going? I’m gonna hit that follow button! WITHOUT expecting a follow in return.
Overall, I know what I’m going to expect from that person in the future, and I know I’m going to like it. So, let’s dive in as to exactly HOW you can accomplish theming your feed so you attract the RIGHT type of follower to your IG profile!
#1 Choose A Filter … And Stick To It!
Don’t worry babe, I have commitment issues as well. There are SO many gorgeous filters out there and not every filter will work with every photo. But … what if there was a way to make it work?
I’ve been experimenting with this on my own personal Instagram @amandaharriettclare. I chose to use the filter A6 on the Vsco Cam app (with editing done in Lightroom prior). I’m a MASSIVE fan of pink and I wanted each of my photos to have that pink hue to them. But, what if I want to post a photo of me at the beach?? The beach is blue!
‘Thank you Captain Obvious’, you might be thinking but I actually was able to make it work. Yes ok, so I had to sacrifice having the colour blue in the photo but in all honesty, I like being able to alter reality just by editing a photo. Take this photo below for example. See how different they are?! I actually loved how the pink turned out and it fit into my feed perfectly.
How did I achieve this look? The photo has been de-saturated with a pink gradient over the sky and rocks. All done with Adobe Lightroom.
Now, altering reality like this may not be for everyone, but it’s a definite way around trying to get your photo to fit into your feed.
#2 But What If The Filter Makes The Photo Look Worse?
… Then don’t use that filter! You don’t have to limit yourself on the filter edits you’ve chosen. The work-around for this is to use VARIATIONS of those edits to make the photo fit.
For example using VSCO Cam, you can increase or decrease the saturation of the filter you’re using. Too intense? Bring it down a few notches. Play around with your exposure, contrast, saturation, fade, and tint tools so you create an edit that DOES make your photo stand out!
Sure it’s easy to just copy and paste your edits to every photo, but if it doesn’t make your photo look good, it’s time to get a little bit more creative if you want to theme your Instagram feed.
#3 Use A Specific Colour Palette
Choose 1-3 colours that you know you love shooting often (and have the available props ready to go if you’re shooting styled images). For my personal feed, I’ve chosen pink and white to base my theme off of. But babes, that doesn’t mean you have to have those colours/shades in EVERY photo.
Does it help? Yea, it does! It gives me direction on what kinds of pictures I want to display next. It also helps me position my photos in a way that is cohesive. But don’t let it restrict you or stop you from expressing yourself via your imagery. After all it’s YOUR Instagram feed, and you need to stay true to who you are (cliche I know, but it’s true).
The takeaway? If you’re curating your feed and want to create a cohesive look, group the same colour palettes together and try use the same exposure, contrast and saturation settings on all of your photos.
#4 Use Theme Blocking
I get it, you’re going on holiday, and by gosh you better be posting up those holiday snaps babe! To cater for this, use theme blocking when curating your feed. Chances are you’re probably going to be away for at least a few days, if not a week or two. You have SO many chances to create content that will take up more than 9 photos on your grid.
I find this adds so much character to your feed as well. It’s kinda like your feed has gone on holiday from it’s normal day-to-day business.
The same goes if you’re feeling a different aesthetic. You can either transition into the new theme using your edits, or just go cold turkey!
#5 Pick the Cream of The Crop
Want to keep that theme going but the photo you really want to post just doesn’t fit? If you can’t for the life of you manage any edit variations, pop it onto your IG stories, Facebook or Twitter!
One of the many reasons I love Instagram stories is that I can post other pictures on there that just don’t fit into my feed. Most likely your followers are still going to see it, and if you can include a call to action with a DM, even better!
Keep your quality and standards high when it comes to your images and post your best!
If you’re stuck on a few ideas on how you can get creative and theme your Instagram feed, check this article on Preview’s website on 14 Instagram Theme Ideas, you will NOT be disappointed!!
Just remember there are NO rules! Your feed is an expression of who YOU are (not somebody else). It’s ok to take inspiration from others, but make sure you’re not limiting yourself if you want to theme your Instagram feed.