Babe, do you feel overwhelmed when it comes to planning content? I know I’m putting my hand up for that one! Whilst trying to maintain your website copy, you’re attempting to get out a blog post (or 3) per week, AND create content for ALLLLL of the social media platforms. It’s exhausting and overwhelming to the point where you find yourself lying on the couch for hours binging on ‘Stranger Things’, eating a pint of Ben & Jerry’s procrastinating … At least please tell me other people do that too and it’s not just me.
I used to run another website and have double the work to do, and it’s SUPER easy to feel scattered. But the content creation STILL has to happen and it MUST BE FOCUSED! So, I’m going to break it down for you babe. I’m going to walk you through exactly how I plan my content for my business and how I manage it every single day.
*If you love this article, be sure to pin me babe!
#1 Calendars, Diaries, Weekly Planners … Be Thy Friend
I was VERY unfortunate to miss out on getting a 2017-2018 Financial Year Diary. I waited too long and NO ONE was selling any! So, I got myself a weekly planner from Kikki K and it’s been the best little substitute.
I also have a ‘Things To Get Done’ notebook (again from Kikki K – I’m a little obsessed) where I lay out my top 3 priorities for the week and break them down into smaller goals.
Babe …. I KNOW you want to be able to do ALL the things! I still think I can sometimes. And I’m completely in over my head when I think that.
Google calendar is also a great tool if you’re not a fan of pen and paper (or if you’re always stuck to your computer screen). Just make sure you take advantage of the colour coding!
So, whatever your weapon of choice, whether it be a diary, bullet journey, weekly planner, to-do list, online calendar … Use it babe! It’s tempting to keep everything up in the ol’ brain of yours (guilty), but you’ll just end up feeling more scattered if you don’t get your thoughts down on paper (or computer).
#2 What Is Your Purpose When Planning Content??
Writing a blog post? Cool! … Why?
When I started The A&J Muse with my gal pal, we didn’t really ask ourselves this question. We kinda just wrote about what we were interested in. Let’s just say that not a lot of people were interested in call and put options (I hope you’re still with me after reading that).
Planning content should all tie back to finding your niche. Finding your people. WHO are you trying to serve? If you’re stuck on that step, I’ve got your back babe! If you’re struggling to find a niche, click over to my post on 4 Crucial Steps To Finding a Profitable Niche.
ALWAYS create content for your audience in mind. Firstly, you’ll want to provide as much value as you can for FREE! Serve, serve, serve … Then sell! Build relationships with your tribe, talk to them! But not with the intention to get a lead. Purely with the intention of connecting with someone who is inspired by you and who loves what you’re giving out. I love chatting to people in the Plush Society because I love connecting with people who have similar interests and are as motivated as I am to follow their dreams.
So, whether it’s a blog post you’re writing, an Instagram caption, a Tweet … I want you to think about what VALUE is this giving my audience? Is it educational? It is inspiring? Or is it something about me that will help people connect with my brand?
#3 Complement With Images
Whether you like it or not, you NEED attractive, eye-catching images to stand out amongst the crowd when planning content. Not only that, but it also helps your SEO. When you write a blog post, what image are you going to use for your Pinterest graphic? And babe … If you’re NOT on Pinterest, get your butt on their ASAP!
Trying to grow your following on Instagram? It’s getting harder and harder to stand out and you’ve gotta put in the work, but it IS possible! Again, you’re going to need eye-catching images. Whether that means you buy stock photos (like from my own website – shameless plug), or you take your own, ensure they are of good quality and they are the type of photo YOUR audience likes to see.
It’s a little trial and error sometimes, especially with Pinterest and Instagram, but you’ll know when you’re onto something that’s working.
If you want to know more about creating eye-catching images for Pinterest or Instagram, holla at me babe and let me know! I’m more than happy to chat with you, or I’ll pop something up on the blog in the future that covers this topic.
I usually like to plan out my images at least a week in advance. Shooting usually take a day or two, as does the editing process.
Most importantly babe, DO NOT stress yourself out over planning content! You might have all these fab ideas running through your head that you want to get out straight away. Instead, write them down as they come to you and revisit them next week. While it’s important to foster new ideas, it’s also important to not get distracted from your current goals.
Choose 1-2 platforms that you think will work for you and create content accordingly. Keeping things simple and to the point will help you focus and you’ll inevitably avoid feeling overwhelmed.
Don’t forget if you’re ever stuck on imagery, I send out 4 free gorgeous stock images on the 1st of every month. Just click here to sign up to the Plush Society.