If you haven’t yet harnessed the power of Pinterest, babe, GET ONTO IT! You’ve probably heard the blogging world rave on about how it can bring in significant traffic, convert people over to your email list, and sell products and services … well, they’re right! But, what’s your Pinterest strategy like?
There are HEAPS of articles out there about Pinterest, but I’d thought I’d share my experience with the platform and the Pinterest strategy I use that gradually (and I do mean gradually), bring traffic back to my website. I’m going to share with you babes how I’ve increased my followers, how to utilise SEO on Pinterest, and the amount of time you need to set aside to maintain your work. Let’s go!
This article may contain affiliate links.
#1 Get Yourself Set Up With The Basics!
Let’s just get these out of the road for you first so we can get to the good stuff!
- Set up a business account
- This will give you access to important features such a rich pins, promoted pins and the all important Pinterest Analytics, & enable you to verify your site which credits you as a trustworthy source in the eyes of Pinterest
- Optimise your profile to convert
- Tell people in your bio EXACTLY what you do and what’s on offer. For example, I’ve got in my bio a link to my email sign up telling my audience they will receive 4 free stock photos every month
- Add a ‘Pin-It’ button to your website allowing readers to pin directly from your site and to their Pinterest boards
- Enable Rich Pins
- When you enable ‘Article Pins’, it means when you go to pin your article, it will show you as the author and a snippet of the pin description. Kind of like the metadata that shoes up when you google something
Ok, now that those things are out of the way, you’re next step is …
#2 Create 10-15 Pinterest Boards on Your Profile
The first board I created was ‘Best of Plush Content Co.’. This is where I pin all of my own articles. Then, create at least another 10 boards that reflect who you are and what you think you’re readers want to know about.
For example, I’m all about content creation so some of my boards are named the following:
- Adobe Photoshop & Lightroom
- Grow Your Instagram
- Stock Photo Inspiration
- Content Creation Tips
- Blogging Tips
Find out what your audience is interested in and create boards accordingly as part of your Pinterest strategy.
*Tip: create board covers for YOUR Pinterest boards that allow your readers to easily recognise which boards are yours. This also helps to bring your branding across to the platform.
#3 Follow People Within Your Niche
You want to ensure you pin quality pins for your audience and pins that are going to offer value. One of the best places to find those pins is to follow influencers within your niche, as they will show up in your Pinterest feed.
These pins will often have a high re-pin rate, marking them as quality pins. The Pinterest algorithm is complex, but by pinning higher quality pins, it can help Pinterest identify you as a quality pinner/website.
As soon as I started my account, I immediately followed those I look up to in the industry, and those who have a big influence.
#4 Join Group Boards
Group boards can sometimes be hard to find but they are out there babe! I tried to join about 15 groups boards when I got started as part of my Pinterest strategy. If you’re wondering how to join, there’s usually an email you can send a request to. Don’t worry if you never hear back though!
After each new post is published, I set it up in my scheduler to be pinned to those group boards for maximum exposure. But I wouldn’t stop there! Depending on the group board rules, I also try to pin older pins back onto the boards. Just ensure you’re also pinning other people’s content from the group boards as a courtesy!
#5 Learn To Master SEO For Pinterest
SEO is super powerful on Pinterest, a.k.a using keywords and should be a number one priority when it comes to your Pinterest strategy. One of the ways I optimise my pins is to do a search first on Pinterest. Below the search bar there will be suggestions that pop up for you to search. Include some of these in your pin description. When people then search for a particular topic, your pin might just show up!
On the previous blog I managed, one of the pins went viral! The pin was linked to an article on how to write a resume and cover letter and was pinned over 4000 times. While it is equally important to have an attractive looking pin, I believe it was the keywords used in the description that propelled it to the top of people’s smart feeds.
So, the takeaway? Figure out what topics are in demand, write a killer article, and use those keywords in your description!
#6 My Pinning Strategy
Invest In A Scheduling Tool
Babe, make your life easier and invest in a pin schedular as part of your Pinterest strategy! I want to shed a little bit of light on my pinning strategy though! Firstly, if you’re wondering whether you should choose Boardbooster or Tailwind, I cannot answer that question! The following info is based on using Boardbooster however.
I’m currently on the $5 plan which means I have 500 pins to work with per month.
Boardbooster sets up secret boards on Pinterest for you that mirror your live boards. Basically you pin what you want to these secret boards, and the scheduler will then pin those pins to your ‘live’ boards.
Boardbooster will allow you to trial 100 pins for free so I would definitely take advantage of that to see if it’s right for you! To check out their site just click here! You literally have nothing to lose.
My Pin Schedule
I’ve set my schedule to pin in a window from 9am-2-pm Monday to Friday while I’m at work. These times I’ve found are the most popular times for people to be on Pinterest. Oh, but wait Amanda, you’re in Australia, aren’t people at work??
Why yes they are! As am I! Turns out majority of my audience are actually in America, and so I’ve catered for this in my auto pinning schedule. During this time I have 1-2 pins from each of my secret boards being auto-pinned to my ‘live’ boards. Giving a total of about 16 pins per day.
I then MANUALLY pin a little in the morning when I wake up, and more heavily at night after 8pm Aus time. I actually enjoy being on Pinterest so I also use this time to read up on a few blogs that catch my eye.
Since manually pinning, my followers have increased at a faster pace, and my pages views are picking up on my website. When I manually pin, I tend to pin in lots of 10 pins at a time. They say pinning about 30 pins per day is the sweet spot, but to be honest, if you can do more, the better! At night, I might pin another 30 pins or so to my boards across the period of an hour (it’s great to do while you’re watching TV!)
Use The Looping Feature On Boardbooster
I then have my Boardbooster do looping on my board ‘Best of Plush Content Co.’. What this does, is it will pin my own pins from that board and re-pin back on a loop. This means my own content is also being pinned on auto everyday, as I tend not to focus on it when I manually pin.
#8 I Revisit My Analytics Weekly
Pinterest is mostly strategy and it’s all about experimenting. I will look at my analytics on a weekly basis both on Pinterest as well as Boardbooster. A few little dot points I take note of:
- What timezone my audience is in – this will help determine what times you should be pinning
- What my audience is interested in –
- I look at what types of boards people have repinned my pins to, usually a few topics are more popular than others
- I look at the boards with the most clicked pins (the idea is to find out the most popular topics amongst your audience)
- I look at impressions on my own pins and clicks to my website
If you do get Boardbooster, you can run the following types of reports on your Pinterest account:
- Top group boards
- Best time to pin
- Board performance
- Follower growth
#9 I Experiment With Different Pin Designs
I won’t lie, it can take a while to design a pin template you’re completely happy with (at least for me it does). But it’s also good to trial a few designs and see which one is received better than others.
#10 How Much Time Do You Need To Maintain Your Account & Pinterest Strategy?
I try and fill up my secret boards with pins to last me for 2 weeks. This usually takes a maximum of half and hour to attend to all of my boards.
Mondays are my Pinterest days, which means I’ll take a peak at my analytics, try and find a few new group boards to join, adjust anything I need to on my Boardbooster account, and follow a new people. I allot about 45 minutes for this.
And then throughout the week I’ll manually pin which takes about 10 minutes per day (if that!).
So, you’re looking at roughly 2 hours per week (MAXIMUM) on pinterest!
I feel like I said the word ‘pin’ a lot but I hope you made it to the end! My Pinterest account is only a few months old and I’ve definitely still got a few more things to test (and I will absolutely update my blog when I find new things that work for you babes!).
Don’t be disheartened if you don’t see page view straight away. Pinterest takes time but I PROMISE the effort is worth it!
When it comes to your Pinterest strategy, experiment with different things, invest in an auto-schedular, and don’t neglect your analytics!
Let me know if you’ve found this helpful or if you want to chat Pinterest strategies!