Have you ever wondered why you may not be pulling in the traffic that you KNOW your content deserves? A decline in engagement on Instagram got you down? I totally get it and I’ve got some advice for you…you probably need to niche down! Now, I’m not going to tell you how easy and simple it is to choose a niche. but I will tell you HOW to choose a niche!
The first bit of advice anyone would probably give you is to really hone in on a niche in your chosen market. When we start out blogging or creating our own businesses, we have an itch to try and please EVERYONE! I’ve definitely been guilty of this and I tell you what, it can be really hard to break away from that mentality.
But friend, you’ve got to!! It’s easy to have been in the blogging or business world for a while (I’m talking like a year or so here) and really miss the boat on how to choose a niche.
And pretty much after a year, I finally understood what it meant to truly niche down and create amazing, targeted, and valuable content for my audience. It’s important to take the time (even once you’ve established your niche) to constantly review and identify what their struggling with and what their pain points are.
I’ve created a little guide to help you really hone in on what you believe your niche to be, or to even review your current niche if you’re feeling a little unclear. I’m then going to show you how to deliver amazing & relevant content to your audience so you can maximise profits but most importantly, feel awesome knowing you’ve helped someone who may be struggling.
How To Choose A Niche
Step #1 Identify Your Market
Your market may be bloggers, creative entrepreneurs, health and nutrition, real estate…If you’re just starting out, write down a few potential markets you’d like to work with. Don’t worry, you’re not choosing all of them.
If you’re already in the game, I still encourage you to write down your target market. This is YOUR time to stand back a bit, review your market and ensure that you’re still aligned with your goals. Sometimes it’s just as important to review what you’re doing as it is starting something.
So, what market are you trying to serve? Just note, this is NOT the same as choosing your niche. Your niche will come FROM your market.
Step #2 Identify Your Niche
Ok, how to choose a niche! Let’s say you’ve chosen health and nutrition as your market. There are HEAPS of niches you can choose from. Remember, you’re not trying (and nor do you want to) please everyone in the health and nutrition space. I know it’s super tempting starting out, but I guarantee you WILL struggle later on.
Some examples of niches may be:
- Women who are pregnant or who have just had a child
- Desk workers
- 20-something’s who find it hard to stay motivated and eat healthy
- People who are in physical rehab
If your target market are bloggers, some examples might be:
- Bloggers who are just starting out on their blogging journey
- Bloggers who need help with the tech side of things
- Bloggers who need help with graphic design and stock imagery for their website
If your target market are small business owners, some examples might be:
- Those who need help with facebook ads to market their products
- Those who need help with social media marketing
- Those who need help with creating sales copy for their website, email newsletters, launches etc
The idea is to get specific and list a few niches that you could see yourself working with. I want you to list at least 3 in this step.
Should I Get Really Specific Or Go More General?
Now, you could get REALLY specific and only specialise in let’s say Facebook ads, or teaching people how to do Pinterest. I recently found this website https://www.lightroompresets.com/ that is purely dedicated to Lightroom presets. Talk about finding your niche!
Or, you could be a bit more general and go for social media marketing, which would include Facebook ads, Instagram, Twitter etc. Or it may be a business teaching everything about Lightroom instead of just presets.
The goal is to be known for what you do and do it so well that you don’t even need to pitch yourself and hunt for clients. It should get to the point where people are googling your name to find your content because they KNOW you are the go-to person for what they’re looking for.
Another great example is Alex Tooby who is well known for Instagram marketing. That’s her speciality! She’s created a Facebook group that nearly has 30k members, she has her own services on offer and people will constantly ask for her advice.
Step #3 Market Research
Never be afraid to do market research! After all, you don’t want to spend all of your time working on something only to receive minimal responses. But hey, it happens and that’s ok! It’s all part of the journey.
The whole purpose of this is to truly find out if there is a demand for what you’re offering. If only a couple of people want your product, it’s going to be a lot harder to market your business. And while I’m all for a challenge, I know I’m definitely not up for that one.
For example, let’s say your niche is the blogger who is just starting out. You truly need to understand this type of person and what would motivate them to fork out their hard earned cash for YOUR services. You could start with Facebook groups and take note of all the questions people ask when they’re first starting out…let the market research begin!
Once you’ve identified your niche, get out there and ask questions!
Step #4 What Pain Points Can You Address?
Sometimes this can take a lot of trial and error to really hit the nail on the head, but it’s SO worth it once you do finally identify that one thing people are struggling with where YOU can step in and offer the solution.
Let me give you an example. When I first started the blog The A&J Muse with my gal pal, we aimed to target millennials who wanted to learn more about finance. Yes, that is still our niche, but as we grew as people, we wanted to change that up and add in career as another category to our website.
The one thing we found that constantly brings traffic back to our site and people signing up to our email list every day? People struggle with writing an awesome resume and cover letter that actually gets you callbacks.
But who are we to offer advice?? We had both been on the job hunt for at least a few months and I tell you what, it’s frustrating when no one calls you back from your application. But, we finally learned what worked and we were able to secure ourselves callbacks about 80% of the time.
So, the pain point? Millennials who struggle to write a solid resume and cover letter that will increase the likelihood of receiving a callback. We’ve even been able to sell our services helping people write their resumes and cover letters.
Finding out what that one pain point is, is so critical and it IS possible! And believe me, you’ll know it when you see it. It may only take one article to hit the nail on the head until you realise THAT is what you need to be focusing on. Don’t rush it. Be patient, try different topics and strategies until you find it.
Once you’ve identified that pain point, it’s time to start creating a content strategy to support it.
Keep it simple…keep it relevant to YOUR niche. If you’re reading this, I’d assume your biggest goal right now is to drive more sales and leads to your products or services, or more readers to your blog.
Now, not EVERY platform works for EVERY business, and hands up if you’ve been overwhelmed trying to dip your fingers into all the social media platforms under the sun trying to get your name out there…yea, I’m putting my hand high up in the sky for that one.
I get it. Creating content for all types of platforms can be super exhausting. I’ve been there, done that…still kinda trying to do that. It’s hard! But when you can focus on just a few things content wise that will help grow your traffic and get people onto your email list, it’s SO much easier to deal.