Not getting as many page views on your blog as you’d like? The content you put out there makes a BIG difference as to whether or not you bring in the traffic. This is why you need to be writing an engaging and share-worthy blog post every time! When I first started blogging the articles we were writing on The A&J Muse were probably not very share-worthy (hopefully they were engaging though).
I started reading everything I could on what made an awesome headline, how to structure a blog post, how to optimize it for SEO…all those things! Now, I’ve been able to help create articles that have gone viral and actually secure sales for the blog. I want to share with you guys what I’ve learned and help you write an engaging and share-worthy blog post!
#1 Define Your Niche
Yea, you’ve probably heard this a BILLION times. You NEED to niche and know who you’re talking to and how you relate to them as a person as well. People want to read something that is real, personable, but most of, something that offers VALUE!
For example, on The A&J Muse our niche is finance and career for millennials. Both myself and my co-founder are millennials so we know how to talk to our generation, and we have pretty good insight into what they need…purely because of our own experiences.
So, we wrote an article titled ‘How To Write A Killer Resume & Cover Letter That Gets You Noticed’. As we were both desperately trying to land jobs, we started writing about how to interview, resume tips etc, and it was received incredibly well.
A lot of people struggle writing a resume and cover letter that actually gets them a callback. We were able to identify this pain point and help people any way we could. This article then lead to us launching our own resume and cover letter writing service, as well as helping us to secure sales.
So, the point is you need to know first and foremost what problem are you solving, is it a topic that YOUR audience will be interested in, and how can you provide amazing value in the article.
#2 Brainstorm Headlines
It’s always a good idea to write down a few headlines first before deciding on one when creating an engaging and share-worthy blog post. But, what makes a clickable headline? Your headline is one of the most important features of your article that will help people decide whether or not they want to click through to read it.
Now, you don’t need to decide on which headline you’re going to go with before you start writing. At least give yourself a working headline so you have some direction. Once you’ve finished writing you can then polish up your title to truly reflect your article.
And yes, there IS a formula for writing a headline. This post on coschedule.com has some awesome content in there to help you out with writing your blog title!
#3 Your Intro Can Be A Deal Breaker
Think about it. You’ve just clicked on an article because the title has intrigued you. You read the first paragraph but the writer just doesn’t captivate you at all. Are you going to keep reading? Most likely not. Your intro NEEDS to be captivating. So, how should you open your first paragraph?
You can ask a question (just like I did in this article). Questions can help the reader determine whether or not their issue or pain point may be solved in the article they’re about to read.
You can tell a short story. Just make sure your story has a point, and that your experience is something your reader has likely experienced. If a reader has experienced the same thing you’re writing about, they’re more likely going to keep reading.
Similarities bring people together and allow you to form a connection. Make sure you stay honest and even evoke some vulnerability. This online world is full of fake people, so when you are able to share a story that puts you in a vulnerable position, people will resonate with this a lot more.
Overall, you want to tell the reader what problem you are going to solve and why they need to keep reading.
#4 Use Sub-Headings
A lot of people don’t even read a full article anymore (I’m guilty), and if you’re still reading this, I’m stoked because it means I still have your attention. When I read an article, I love to skim it first before I actually start reading. I love when an article has sub-headings as it tells me what the article is going to cover and whether or not I think it would add value to my life. This is what helps to create an engaging and share-worthy blog post.
If an article doesn’t have sub-headings, there’s a good chance I may not read it unless the title and the intro really captivate me. You’ll also want to keep your sections shorter rather than longer. About 200-300 words under each sub-heading is perfect. It also helps with SEO.
Having sub-headings will also help you organize your content as you write, giving you structure and direction.
Using a list-style structure is a great way to keep your reader captivated. If I see a title along the lines of ‘5 essential things you need to do with your money in your 20s’, this immediately captivates me purely because I know exactly what to expect from the article.
#5 Just Start Writing
Like with any task in life, you just have to start! It doesn’t matter if you think what you’ve written is complete sh*t when you’ve finished. At least you’ve got something you can then improve on. When I write a blog post, I usually try and finish my draft in one sitting. I’ll then let it sit for 2-3 days and revisit it when I’ve got a fresh mind and a new perspective.
Sometimes it can be a major struggle to get the words onto a page (and any writer reading this, you know exactly how this feels). There are definitely times where I feel completely uninspired and I prefer not to write when I feel like this.
Sometimes though, this writer’s block can last a while, and you may just have to force yourself to put something down on that page. But don’t worry if you think it’s rubbish. It’s a start…and that’s all that matters.
#6 For Heaven’s Sake, Proofread!
I’ll proofread an article a few times to ensure I haven’t missed anything. The worst thing to see in an article are either spelling or grammar mistakes. It just doesn’t look good and it tells the audience you haven’t been bothered to proofread it before releasing.
Ok, so we’re all human and we can sometimes miss things. This is why it’s a good idea to always get a second pair of eyes on your work. Be it either a friend or a family member, or a proofreader (did you know I also offer proofreading services??), always get someone to check your work.
#7 Use Appealing and On-Brand Images
Every post has a featured image. Make yours count! After all, this is the image that will pop up when you share the article on social media. Your image needs to act as a compliment to your title, it needs to be engaging.
My favourite go-to software for creating featured images is Canva! And it’s totally free. I grab my stock image, pop in a text overlay, use my brand’s colours, and I have a featured image ready to go. If you want to know more on how to use stock photography for you brand, check out my article here.
Don’t forget to include images within the post itself. If you want to go in-depth on this, check out this article on hubspot –
An old lecturer once told me that practice makes easy, and this could not be more true. Practice your craft daily and you’ll be writing and engaging and share-worthy blog post in no time!